The real start of Holy Braap wasn’t on the throttle, it was in the quiet after I had to slam on the brakes.

I was embracing that uninhibited action at the Malle Mile, loving the whole chaotic scene, until I had an accident. That moment forced a massive slowdown. Suddenly, I had to face stopping the detailing business and parting with my Triumph Bobber. Trading that daily rush for total stillness was heavy. When you lose the momentum, the noise in your head, the anxiety, it gets super loud.

But I refused to stay stuck. In that silence, I grabbed a new focus: building a custom Honda Monkey. It proved you don't need a huge capacity engine to feel purpose and connection. It helped me realise that the rush we chase on two wheels is the perfect counter to the paralysing stigmas around mental health.

We show up instantly for a fellow rider who has broken down or a flat tire. Why can't we show up for a struggling mind with that same reckless benevolence?

Holy Braap Moto Co. isn't just a brand; it’s the commitment I made in that garage: Action Over Anxiety.

We are the positive disruption. We channel all that adrenaline and grit into something purpose driven. We stand for raw authenticity, which means we talk honestly about mental health. We don’t ask for permission, we move immediately, and we use our platform to smash barriers. This is how we get mentally strong. This is Holy Braap.